Chanel SS’12 Ad Campaign

I received the latest issue of Elle the other day only to find that Chanel had bought the first 20 pages of ad space! I must admit though that their investment was well worth it…

Stunning imagery shot by Karl Lagerfeld and featuring models Joan Smalls and Saskia de Brauw. This campaign reads like a high-fashion editorial spread rather than an advert for expensive skirt-suits. The style of photography is both emotive and timeless (my friend hates that word) with a cinematic edge.

I especially love the image of Joan Smalls stretching between the rope ladder and gripping ring whilst hanging perilously over the sea. Such a strong and powerful way to advertise a couture Chanel dress.

Images courtesy of Chanel