Patrik Ervell x ALDO RISE AW’12 Viral

by Adam the Editor

For AW’12 ALDO RISE has collaborated with New York-based designer Patrik Ervell on a range of mens and womens styles.

To mark the launch, Ervell has worked with director M Blash to produce a viral video that promotes the collection in a cool, understated way. The video takes inspiration from sci-fi classics including Ridley Scott’s ‘Bladerunner’ as well as Chris Marker’s ‘La Jetée’.

Ervell has utilised vulcanised rubber, lending a harsh but practical aesthetic to his designs. The shoes will be available from select ALDO stores worldwide. I am a particular fan of the leather ankle boot. Perfect for the coming change of season.

The video can also be viewed by clicking here.

Images and video courtesy of ALDO.