CHANEL Beauty Pop-Up
by Adam the Editor
The super-cute CHANEL pop-up beauty store opened today in Covent Garden. The store is the first of its kind and provides CHANEL a platform to target its beauty customers in a more personable space.
The store will stock the same products as beauty concessions although certain key items will be available earlier at the stand-alone than on department store counters. The concept is similar to that offered by other cosmetics brands including MAC but the finish is totally CHANEL with mini-artworks created from CHANEL cosmetic products adorning the walls.
To celebrate the launch, the brand parked four London taxi cabs outside painted in various nail varnish shades – my favourite was the 555 Blue Boy colour. Kay Montano also gave make-up tutorials using an array of classic CHANEL products including lipsticks, eye shadows, blushers, powders and mascaras.
The store itself is compact and chic with a clean, gloss finish on counter tops. The products are displayed beautifully – tempting consumers to indulge in a little touch of luxury.
The store will be open until December so make sure you head down soon before it’s too late!