London Fashion Week – Day 1 Round-Up

by Adam the Editor


Who knew bicycles would be the next big fashion accessory?! Well, at PPQ they really did take over the catwalk.

The collection itself was well executed with a clean, chic edge that exuded effortless style. Loose, draped fabrics were a key element of the collection as were dresses and coats in classic cuts and silhouettes.

Basso & Brooke

The digital print reigned supreme at Basso & Brooke.

It’s funny; I was asked today by Fashion One TV what my main trend prediction would be for AW’12 – I said digital prints. This medium has gone from strength-to-strength and looks set to dominate the fashion industry for some time to come.

Basso & Brooke’s prints were striking, bold and innovative. I just can’t get enough of this trend myself and so any designer that incorporates it into their collection gets my vote.

Felder Felder

Felder Felder understand women. The clothes they design are terribly cool and appeal to a multitude of women. The colour palette was suitably autumnal although the designers stuck to what they do best – dresses.

With such a cult following this brand can do no wrong.

Practical pieces have so far been sparse at the London shows but it’s nice to see designers embrace a more free-spirited attitude towards their collections. Check back tomorrow for my round-up of day 2.

All images courtesy of