G-Star RAW SS’12 Ad Campaign

by Adam the Editor

The latest ad campaign imagery from G-Star RAW has been released and I must say I am quite a fan.

Starring actress of the moment, Clémence Poésy, and shot on location in Lisbon by Anton Corbijn.

The campaign shots have a rock ‘n’ roll edge paired with a chic simplicity.

The campaign will launch in print and online in February with outdoor media beginning in April.

G-Star RAW state that they chose Clémence as their new face because “…the fast rising actress reflects the G-Star RAW brand DNA. She is a confident, strong and in control woman without compromising her femininity. Clémence’s character embodies our unexpected combinations philosophy of mixing contradictory elements as she features in both Hollywood blockbusters and independent films.”

A great casting choice and one that works well with the brands cool, easy aesthetic.

Images courtesy of G-Star RAW.

Click here to visit the brand’s website.