True Religion SS’12 Ad Campaign

by Adam the Editor

I’m not a massive fan of True Religion if I’m completely honest but I do have a new-found respect for the American jeans label especially when it decides to re-brand itself in order to target a different customer from the one that it currently attracts.

The brand is re-launching its website today as well as unveiling its ad campaign for SS’12. The ad campaign is based on four iconic characters: The Wanderer, The Rebel, The Bohemian and The Maverick. Each character will be introduced between January and May 2012.

The Wanderer is the first to be released… Overtly American with a clear brand message. These ads are all about delivering a new impression of the True Religion brand.

The website itself is said to be more consumer friendly with improved functionality and design as well as added content on the ‘Unstitched’ blog.

Click here to visit the new site.

Images courtesy of True Religion